I thought Bing was an afterthought for most SEO optimization efforts. But recently a quick tweak led to an incremental 20% gain in traffic for a 15 minute investment. If you run a blog do a quick check using any SEO optimization tool to see how many pages of your domain/blog have been crawled or indexed by Bing. If you are in a rush, just take a look at your traffic sources reports in Google Analytics and if you are (or were) like me two weeks ago, the answer would be a dismal single digit figure.
The quickest fix to this problem is the same approach we used with Google Analytics when we ask Google to crawl and index our site. Go ahead and register your domain and claim your blog using the Bing webmaster tools and then use the index submission option to add a few core key URL’s. As long as you get traffic, the Adsense revenues shall roll. It doesn’t really matter whether the query comes through Bing or Google as long as your context sensitive ads get an audience.
What’s the increase in numbers? Somehow, Bing hasn’t been effectively crawling my site (despite usage of webmaster tools) for the last few months. There are only 6 pages indexes as compared to hundreds on Google.
Jay
For the full month in June we had about 2,000 unique visitors of which only 4 were referred by Bing. In the five days since I started submitting pages using the manual indexation option, the pages indexed has increased from 2 to about 18 and the in the same four days bing has sent me about 28 visitors in those four days. It is an additional 10% traffic but it has a ripple effect on my Alexa and SEMrush rankings.
I think there is something here that is certainly worth exploring if you would like an incremental addition to your traffic numbers.
Warm regards
Jawwad
Quick update on my previous comment. In July 2010 across 31 days when I first started playing with Bing web master tools, the traffic notched up to 31 visitors in the full month (1 July – 31 July). The total number of unique visitors was 2,443.
If the current average holds for August the Bing contribution should be about 240 unique visitors out of about 3,500 – 4,000 unique visitors. So there are other factors that are driving traffic and growth but Bing is steadily growing to a point where it will be second only to Google when it comes to referred leads to the Corporate Finance courses websites