It was some time last year during the deepest point of the economic recession that Adnan asked me why I hadn’t put up the corporate finance course content that we had written for Avicena online. As a first year MBA student Adnan had just experienced the full gamut of frustration and challenges reserved for the first term at a top ranked business school in the US. Financial modeling revisited in excel, calculating Beta, WACC, recruiting, interviewing and trying to hang on to his grade point average at the same time-while settling down in his new student life style at Charlottesville, Virginia.
I didn’t say much since it was more a question of making time for extracting the content, formatting it and improving my personal wordpress skills than anything else. It was one of those things that I had to do on a long and growing list of things catching dust on my desk.
Earlier this year in February, the Google Adsense Adventure – The beginning started the quest for a listing for Google page one listing for the Learning Finance Portal. What had started as a dump of initial courses on Corporate Finance, Valuation, Net Present Value, Credit processes and Credit Analysis for small businesses, quickly became my favourite parking ground for all the Alchemy related training material that we were generating as a firm. From introduction to derivatives to derivatives for dummies, from treasury operations to risk management; we even sneaked in a crash course for starting up. Updated to the effort became more regular as we booked our first dollar of revenue (Google Adsense project update – one) and then quickly platued at 3 dollars a month for the next 2 months (Google Adsense project update – two).
But this afternoon, fresh from my short Saturday afternoon crash and reboot (read: nap), I did what I always do when I have a few minutes (sometimes even when I don’t have a few minutes). I ran a Google blogsearch on Learning Corporate Finance and guess what happened.
Yup that’s us. While getting the number one slot on blogsearch.google.com is easy and comes to you within a few weeks of careful posting, the related blog link right on top of page one is more difficult.
And then on a whim, I ran the same search on the main Google search engine page. The results on Google page one were pleasantly surprising. Debuting at number seven was none other than our mutually favorite Learning Corporate Finance blog on search engine result page one. Maybe it’s the long weekend and the fact that the rest of the world is fast asleep or busy celebrating something, I had caught my competition off guard but the page one listing on both blogsearch as well as Google really really made by day. Especially after the Technorati Top 100 coup. Let’s see if we can defend and retain this properly over the next week
